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Gap, Inc. (The) (GAP)
$18.73-1.48 (-7.32%)
Market ClosedLast close Jun 29
The Gap, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Gap, Inc. in the Consumer Cyclical sector is trading at $18.73 with a market capitalization of $7.8B. Wall Street consensus targets $27.26 (17 analysts), implying a +45.5% move over the next 12 months. The stock is currently near its 52-week low of $18.60, remaining 22.8% below its 200-day moving average. On fundamentals, Piotroski 5/9 shows mixed financial quality. Risk note: MACD remains below its signal line. The Whystock Score of 80/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +45.5% upside over 12 months
Long-term trend bearish (price vs 200-day SMA)
Oversold momentum (RSI 31) — potential for technical mean-reversion
Quarterly Financials
| Metric (USD) | Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 |
|---|---|---|---|---|---|
| Total Revenue | $3.50B↓ | $4.24B↑ | $3.94B↑ | $3.73B↑ | $3.46B |
| Gross Profit | $1.42B↓ | $1.61B↓ | $1.67B↑ | $1.54B↑ | $1.45B |
| Operating Income | $445.00M↑ | $229.00M↓ | $334.00M↑ | $292.00M↑ | $260.00M |
| Net Income | $339.00M↑ | $171.00M↓ | $236.00M↑ | $216.00M↑ | $193.00M |
Peer Comparison
AMZNTSLAHD
Fundamentals
The Gap, Inc. operates as an apparel retail company in the United States, Canada, Japan, Taiwan, and internationally. The company offers apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Rep...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$7.80B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.60
Beta
High-beta play. Expect amplified moves vs. the broad market.
2.01
Div Yield
Strong income play. Yield provides a meaningful total return floor.
3.63%
ROE
Elite ROE. Management converts capital into profit efficiently.
26.32%
Volume
Today's trading volume
15.37M
Recent News
Shuffle Board: Gap Inc. Has a New Sustainability Head, and Nike Plans for CFO Transition
Versace and Rabanne see departures, while Rag & Bone taps a brand president.
79-year-old fashion retailer closed 136 stores, killed one of its brands
The problem with fashion is that it's fickle and people's tastes change, demand for items can fall quickly, and yesterday's success story can easily become tomorrow's struggling brand. Even long-time retailers like The Gap have periods where they're hot and others where they're on the wrong side of ...
CFOs On the Move: Week ending June 26
Pfizer's CFO joins Nike, Wendy's hires Potbelly Sandwiches' CFO, Airwallex's new CFO boomerangs back to the company and more.
How a baseball glove made Coach the 'House of Leather' it is today
Tapestry (TPR) CEO Joanne Crevoiserat sits down with Yahoo Finance Executive Editor Brian Sozzi at the 2026 Cannes Lions International Festival of Creativity to discuss the design inspiration behind the company's Coach brand and its leather handbags.
Gap’s AI Marketing Pivot and Old Navy Stumbles Might Change The Case For Investing In Gap (GAP)
In recent days, Gap Inc. announced a wide-ranging plan to modernize its shared marketing organization using artificial intelligence, partnering with Google Cloud, Zeta Global and Publicis Sapient to personalize customer outreach and speed campaign delivery across its brands. At the same time, continued product issues at Old Navy, especially in women’s dresses, have led analysts to reassess the brand’s contribution to Gap’s wider turnaround story. Next, we’ll examine how Gap’s AI-driven...