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MediaAlpha (MAX)
$12.39+0.51 (+4.29%)
Market ClosedLast close Jun 29
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
MediaAlpha, Inc. in the Communication Services sector is trading at $12.39 with a market capitalization of $538M. Wall Street consensus targets $13.43 (7 analysts), implying a +8.4% move over the next 12 months. The stock is currently 11% below its 52-week high of $13.92, remaining 16.3% above its 200-day moving average. On fundamentals, Piotroski 6/9 shows mixed financial quality. The Whystock Score of 70/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +8.4% upside over 12 months
Long-term trend bullish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Quarterly Financials
| Metric (USD) | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 |
|---|---|---|---|---|---|
| Total Revenue | $310.00M↑ | $291.15M↓ | $306.51M↑ | $251.62M↓ | $264.31M |
| Gross Profit | $46.70M↑ | $44.81M↑ | $43.41M↑ | $37.69M↓ | $41.64M |
| Operating Income | $22.37M↑ | $22.31M↑ | $19.73M↑ | -$20.04M↓ | $13.53M |
| Net Income | $11.47M↓ | $31.41M↑ | $14.91M↑ | -$18.74M↓ | -$1.95M |
Peer Comparison
METAGOOGLNFLX
Fundamentals
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range o...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$538.36M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
High-beta play. Expect amplified moves vs. the broad market.
-
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
2036.41%
Volume
Today's trading volume
1.14M
Recent News
1 Russell 2000 Stock to Target This Week and 2 We Turn Down
The Russell 2000 (^RUT) is home to many small-cap stocks, offering investors the chance to uncover hidden gems before the broader market catches on. However, these companies often come with higher volatility and risk, as their smaller size makes them more vulnerable to economic downturns.
MediaAlpha (MAX): Buy, Sell, or Hold Post Q1 Earnings?
MediaAlpha currently trades at $12.19 per share and has shown little upside over the past six months, posting a small loss of 4.6%. The stock also fell short of the S&P 500’s 6.8% gain during that period.
Do Options Traders Know Something About MediaAlpha Stock We Don't?
Investors need to pay close attention to MAX stock based on the movements in the options market lately.
Knowles, MediaAlpha, and Ibotta Shares Are Soaring, What You Need To Know
A number of stocks jumped in the afternoon session after yields tumbled as the Trump Administration announced a new peace deal that would lead to the reopening of the Strait of Hormuz.
2 Value Stocks to Target This Week and 1 Facing Challenges
The low valuation multiples for value stocks provide a margin of safety that growth stocks rarely offer. However, the challenge lies in determining whether these cheap assets are genuinely undervalued or simply on sale due to their potentially deteriorating business models.